Maxis Berhad with its consolidated subsidiaries (together, ‘Maxis’) is the leading integrated communications provider in Malaysia with 12.97 million mobile subscriptions as of 30 June 2010. Since 1995, Maxis’ Malaysian business has been providing a full suite of communication services on multiple platforms to satisfy the needs of individual consumers, small and medium enterprises, and large corporations in Malaysia. Maxis has pioneered and led the Malaysian market in providing innovative mobile products and services. It was the first to launch 3G services, Maxis3G, in March 2005. In September 2006 it was among the world’s first to use HSDPA, a high-speed upgrade of the 3G network.
In December 2009 it was first to introduce to Malaysia, HSPA+, the latest advancement in 3G/HSPA network capabilities, to further enhance its wireless broadband services. Maxis is a leading regional content player with 36.6% of non-voice revenue as part of mobile revenue and 6.7 million active mobile internet users, more than 50% of its customer base (as of 30 June 2010).
